About Us

About Us

The Lifetouch story began in 1936, when Bruce Reinecker and Eldon Rothgeb made plans to bring their “School Photography of Distinction” to one-room schoolhouses. A little more than a decade after its founding, National School Studios had become the largest school photography company in the country.

At Lifetouch, we consider it a privilege to capture precious memories for millions of individuals, families and organizations, representing one out of every two students nationwide.  For 80 years, Lifetouch has been seizing the spirit of today and preserving memories for tomorrow with quality childhood, student, graduate, and family photographs.  Lifetouch provides professional portraits for preschools and schools, college and university graduates, houses of worship, and the retail market.  With operations in all 50 States & Canada, Lifetouch is the largest school portrait and yearbook publishing company in North America.


Since 1977, Lifetouch employees have owned the company through the Lifetouch Employee Stock Ownership Plan (ESOP), allowing more than 17,000 employee owners to share in the financial success of Lifetouch.  Employee ownership provides employees with the opportunity to achieve retirement security in an environment that inspires teamwork, accountability, and higher productivity.

Our Role

Many of our college and university commencement clients have been with Lifetouch for over 20 years.  At many schools and institutions, Lifetouch helps out in a consulting role to ensure that commencement ceremonies run smoothly.  With years and years of experience at many different ceremonies, Lifetouch brings its knowledge and expertise to the problems encountered by college and university registrars or by high school administrators.

Here is where we know our service is unparalleled:

  • You will know your photographers personally, and they will work with you to ensure that we fulfill your commencement photography needs.  We value face-to-face meetings and site visits to ensure we photograph your ceremonies to the specifications you require.
  • You will always have a person you can contact at any time with feedback or suggestions.
  • We give out our personal cell numbers to our clients for last-minute emergencies or contingencies.
  • We will never reduce your ceremony to a “cookbook” format.  Your school has its own set of traditions to be honored and photographed in its own way.
  • We love commencement photography and pride ourselves on the outstanding job we can do for your school.

People, Philosophy, & Processes

Our people, our philosophy, and our processes are what make Lifetouch Special Events different and better than any other commencement photography company in North America.

People: We are a client-orientated company that strives to help make commencement day go as smoothly as possible. We are always open to new ideas and suggestions to help tailor our services to meet your needs.

Philosophy: We give first.  We don’t think of ourselves as merely a vendor of photographic services.  We approach our relationship as your full-fledged partner in commencement, doing whatever we can to help improve the capstone experience for your graduates.  That is why we want to work with you as consultants first, and then as photographers.

Processes: Good intentions are not enough.  Businesses that survive and prosper must deliver on their promises every day.  We are no exception.  At the core of our success are systems and processes that enable us to continually and reliably deliver quality service to all of our schools.


In everything we do, we strive to make commencement ceremonies easier for schools and their graduates. We make graduation photography easier and better by offering incredible service, using highly-trained photographers, and partnering with schools to make their ceremonies run as smoothly as possible. Lifetouch Special......

The Family Educational Rights and Privacy Act (FERPA) is a Federal law that protects the privacy of student education records. The law applies to all schools that receive funds under an applicable program of the U.S. Department of Education. FERPA gives parents certain rights with......

Most of the photography done by Lifetouch is at the school level, where our photographers interact with young people. Therefore, we maintain a rigorous standard of background checking. We Care Enough to Check The Lifetouch “We Care Enough to Check” program requires each new field......

Professional commencement photography is only possible when training to high standards is coupled with integrity of purpose. In addition to rigorous event photographic training, Lifetouch requires its photographers to pass background checks and other government-mandated testing to support a safer environment at schools across the......

The commencement ceremony is an important rite of passage, marking the end of one stage and the beginning of another. While it serves to recognize graduates for their hard work and achievement, the ceremony also gives recognition to those who have supported the graduate and......

The commencement ceremony is an important rite of passage, marking the end of one stage and the beginning of another. While it serves to recognize graduates for their hard work and achievement, the ceremony also gives recognition to those who have supported the graduate and......

In everything we do at Lifetouch, we believe in making commencement photography easier for the school, the commencement coordinator, and the graduates.  We do this by offering incredible service, utilizing highly-trained technicians, and partnering with schools to make their commencement ceremonies run as smoothly as......